2024 - Q1
First signal
Live monitoring across Iceland's major web, print, and broadcast outlets.
We built Uplowto turn media chaos into clear answersto turn media chaosinto clear answers
Uplow is the media-monitoring and advertising-intelligence platform for PR, marketing, and analyst teams who need to know what their market is saying without the manual work.
- 40+Icelandic outlets monitored
- 24/7Always-on automated coverage
- 7-in-1Web, print, TV, radio, podcasts, billboard & digital ads
- 2023Founded in Reykjavik
About Us
One view. Every signal.
Teams were stitching coverage together by hand, with tools that buried the signal in noise. We automated the collection and layered AI on top so the work that used to take a day now takes a question.
2025 - Q3
Radar launches
Advertising and competitor intelligence joins the same view.
2026
Uplow AI ships
AI summaries, sentiment, and alerts the reading, done for you.
Everything webuild comes backto one idea
You shouldn't have to work this hard to understand your market. Every outlet we watch, every pipeline we run, every answer Uplow gives exists to make it clear, current, and easy to act on
- 7-in-1
- Web, print, TV, Radio, Podcasts, Billboard & digital ads unified
- 40+
- Icelandic outlets
monitored - 24/7
- Always-on
automated coverage
What We Believe
Built on four convictions
Clarity over noise
A thousand articles are useless. One answer isn't. We rank, dedupe, and summarize so signal wins.
Iceland-first
Global tools skim Iceland. We read it natively every dialect of headline, from mbl.is to Bylgjan.
AI that shows its work
Every summary links back to the sources behind it. Trust is built on receipts, not vibes.
Always on
News doesn't keep office hours. Neither do we coverage streams in around the clock, every day.
We collect, structure, and analyze public media signals across Icelandic channels, then hand your team the intelligence not the raw feed.
Trusted by leading brands and companies
Uplow AI
The whole platform, in minutes.
See how Uplow turns coverage, ads, and competitor activity into answers your team can act on. With AI doing the heavy lifting.
Overview · This week
MentionsAdsCompetitors
Mentions this week
↑ 12%
Positive sentiment
↑ 4pts
Share of voice
↑ 6.2%
Active alerts
2 new
Mentions over time
Last 14 days
Jul 3Jul 7Jul 11Jul 16
Uplow AI summary
sustainabilityradio adsVísir
Top outlets
- Vísir312
- RÚV264
- mbl.is218
- DV142
- Heimildin96
Latest mentions
- RÚVPositive
Icelandic startups lead Nordic green-tech wave
2 min ago - VísirPositive
New sustainability pledge draws industry praise
26 min ago - mbl.isNeutral
Q2 market report: mixed signals for retail
1 hr ago - BylgjanNeutral
Morning show segment on ad-spend trends
3 hrs ago
Start monitoring Iceland's
media today
Ready to transform yourmarket intelligence?
Join forward-thinking Icelandic companies already using Uplow to make smarter, data-driven decisions.